My name is Spiros Christakopoulos. I’ve been working on mobile growth for more than 4 years.  This blog serves two goals:

A)  Share my thoughts on UA and growth with the rest of the community and contribute to the discussion around best practices.

B)  Lay-out a philosophy and systematic approach to UA.  I began writing notes about several growth issues a couple of years ago. Making them public might be helpful for people to read and myself to remember.

This is a strictly personal blog. Any opinions shared on this blog are my own and do not represent my employer in any way. Unless I state otherwise any data and graphs presented are made-up examples.

I’m happy to discuss ideas shared on this blog but I’m not keen on giving free advice. I  got my employer’s challenges to focus on and will not reply to any questions regarding yours.